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Today’s issue contains:
A. Urgent Newsflash!
B. Featured Article: “Market Your Online Business
For Less”
Brought to you by:
Kevin Lynch - Editor
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A. Urgent Newsflash!
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****Start Building YOUR Online Business***
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B. Market Your Online Business For Less
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Business can get expensive. If you are like most people
starting an online business you may quickly find your
savings tapped and your credit cards maxed. That is,
unless you know how to market your online business for
free - or nearly free.
There are many ways to market your business, but not
all methods deliver the same results to every business.
While you learn your way around the online business
world it makes sense to start with the cheap or free
methods of marketing before spending a lot of money on
a system that will not work for you.
Here are three methods for marketing your business for
little or no cost. Some will work better than others
and some will take longer to show results. Find out the
costs as well as the Pros and Cons of each method.
MARKETING METHOD ONE: TRAFFIC EXCHANGES
Traffic exchanges are very popular for new online
businesses. They can be free or charge a monthly fee.
The way they work is that each member views other
members websites, usually for a specified period of
time, to build credits. Their sites will then be
displayed to other members depending on the number of
websites they have viewed.
PRO: Usually free. Lots of traffic quickly.
CON: Traffic is not targeted so usually works better
for businesses that appeal to a wide audience. Viewing
other members websites is time consuming.
MARKETING METHOD TWO: ONLINE FORUMS
Forums are online communities that discuss specific
topics. There are forums (or discussion groups) on just
about any topic you can think of. You can find these by
doing a search for ‘forum’ and your topic. Or you can
go to Google and search the Groups for your key word or
phrase. Forums are usually free to join.
Most forums do not allow commercial solicitations. The
focus is on exchanging information. Be prepared to add
useful comments to the discussion and follow the posted
rules. You may be allowed to attach a signature to your
comments. Put your website in the signature to attract
the search engine spiders and send visitors to your
site. Develop a reputation as an expert on your topic
and give free advice when possible to build
credibility.
PRO: Targeted traffic. Builds credibility
CON: Have to be careful not to be labeled as “spam”.
Must spend time answering questions and posting
comments. Depending on where you post and what you say
you may or may not see a lot of traffic initially.
MARKETING METHOD THREE: NEWSLETTERS
Start your own newsletter right away. While this does
not bring traffic to your site it does take advantage
of the visitors who do come. The code for collecting
emails can often be obtained from your host provider
for free or an autoresponder service which is free or
paid depending on your service.
Have a place for visitors to enter their email address
and name. Send them a free report or email once a week
with tips or news about your topic. This will permit
you to build a relationship with prospects as well as
grant you permission to contact them again with your
offer. It often takes up to seven contacts before a
prospect will buy, so don’t let them leave without
getting their email!
PRO: Permits you to contact interested prospects again.
Builds relationship with customers and potential
customers.
CON: Effort is needed to provide quality information on
a regular basis. Does not attract new visitors.
Each of the marketing strategies outlined above are
proven to work. What works best for you and your
business will depend on various factors such as; what
your business is, what time you can spend marketing and
what information you can provide. Start using two or
all three of these methods and you will be creating a
solid marketing foundation for your business.
Sincerely,
-Kevin Lynch
Editor, Internet Marketing




