Internet video – the next big thing? It has knocked e-mail right off the charts as the hottest fad online. Sure, videos have been bouncing around the net since it went mainstream, but internet video marketing is still fresh and ripe pickings. It all started rolling with sites like Yahoo and everybody’s favorite, YouTube. Now, new video sites are breaking onto the scene like 1950′s pop-band one-hit wonders. The marketing possibilities are endless, especially for those working on a shoestring budget, because if put together just right, anyone, any company, big or small, can go instantly global.
The first small attempts at internet video marketing happened back in the early 90′s, and were mostly ignored, leaving the online video niche to people with travel tapes, lame home-bloopers and garage-band MTV fodder. Because the market is wide open, you should join the herd before it stampedes. People are tired of reading their advertising but they love watching it.
Do you remember the last advertisement you came across while paging through a magazine? I sure don’t. Marketing big-wigs call it ad blindness. We are so used to being inundated with unsolicited advertising that, unless it’s a real attention grabber, we tend to just tune that advertising out. E-mail isn’t fun anymore, it is work, and e-mail advertisements are just shoved aside like so much junk.
I don’t know about you, but I barely even pay attention to my e-mail nowadays, giving it a quick scan for what’s important and dumping the rest. It seems like every day my e-trash gets fuller and fuller.
And I haven’t even mentioned the viruses, worms, spy ware, blah, blah, blah… You get the point. If I don’t know who it’s from, nine times in ten I don’t even open it.
Now, imagine you’re an internet marketer. You have an honest message that people will want to read. How are you going to get it to them if the spam filter on their inboxes just sweeps your e-mail away with all the trash?
Well, here’s some good news for you. Starting a new online marketing campaign is as easy as pie. The internet video market is leaving that old e-mail marketing in its wake.
There are literally hundreds of sites ready to host your unique product video. Or, host it yourself! Set your company apart by hitting YouTube with your customized video marketing message.
Internet marketing videos take a live version of your product into the homes of millions online in a way e-mail was never really capable of doing. The great thing is that if your target market is pushing 40, and includes their kids, you are looking at the biggest group of video-watchers on the net. It’s no surprise that video marketing is the cresting wave of the internet future.
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