When used correctly, a PPC or Pay Per Click advertising campaign can be an extremely powerful and lucrative form of promotion for your website. However, just as easily ” and even easier ” a PPC campaign can waste a lot of your money as you flounder to get a grip on the correct way to take advantage of the service. It’s vital in PPC that you spend time performing research and evaluation beforehand, and continue tweaking your campaign as you continue if you want to produce great results.
Sound confusing? It’s not. Here’s how PPC advertising works, in a nutshell. First you create a page title, description and link as you want it to appear on the search results page. Next, you choose the keywords that will lead people to your ad. Then, you decide how much you are willing to pay for each click of your ad. Finally, your bid is compared to all other bids for the same keywords. Your bid’s place relative to the other bids will determine how far up on the search results pages your ad will appear. He who bids highest, ranks highest!
Always remember to check the statistics of your website so you can gauge and calculate everything. Compute your conversion rate in order for you to determine how many hits and clicks it takes on average just to sell a product. Also, calculate your profit to match the products you’re advertising. If you’re not confident that it’s going to be enough, then rethink your strategy.
Relevancy is the key here. Don’t make landing pages unless they’re really what the keywords are about. Avoid trying to direct customers to your homepage with lousy ads unless you want Google to make you pay more. Just remember, relevant content and specific customer demand equals higher ratings.
Now you actually have to write your ads and turn your visitors into paying customers, the desired result for all advertising. Your ads have to short, catchy and to the point, but they also need to be honest and not misleading. A misleading promise may result in a lot of traffic, but you won’t see any conversions and therefore will be wasting your money.
Most visits don’t result in a sale, but you are charged either way. Some people are actually paid to click on websites or other PPC campaigns. Those are the visitors you definitely do not want! They click around all over the Internet, and never buy one single thing.
Finally, remember that with PPC advertising campaigns you always have to be optimizing, testing and making changes. Bid prices change over time, as do competitor strategies and visitor trends. You have to stay on top of all of those factors, while always improving your own ads and landing pages in order to be successful. If you follow all of the above steps, then PPC advertising could produce a windfall of new customers for your business.
{ 0 comments… add one now }