What do you do when you are looking for something specific online?
Of course, you do what everybody does! You put a search into a search engine and see what shows up.
That is why Search Engine Optimization can be such a successful strategy for Internet marketers. If you can improve the volume and quality of traffic to your website from “natural” or “organic” search engine results you are much more likely to find success than from any other strategy. Online traffic is King. Big traffic, big sales. No traffic, no sales.
There are many SEO techniques and tips that can help you please the search engine but it may help to remember who your real customer is.
A problem that often happens when webmasters try to optimize for search engines is that they write for the search engine and they forget that search engines don’t actually read…people read. So even as we are thinking about optimizing our sites for the search engines we need to remember that the real customer, the real reader, and the really important factor that we need to write for, focus on and ultimately please is the people.
Back at the turn of the century (that would be around the year 2000 to 2001) there was a so-called “guru” who claimed to have all the answers when it came to optimizing for the search engines. His theory was something like this. Start with “keywords” and work on “keyword density”. Make your article exactly 4 paragraphs long and make sure that your keyword shows up exactly 4 times in every paragraph.
Well, I think it actually worked for awhile but not for long. Thankfully, the algorythms changed. The problem is that nobody wants to read something that is so contrived. Real people are reading your site and if you do happen to show up on top of the search engines but your site is total crap it still means “No Sales”.
So there is much more to it than keyword density but I will have to save the details for a later post (or posts).
Remember the real customer is not a search engine but a human being. Treat your website accordingly.
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